US HEALTHCARE | STAGES OF LIFE | 1988
Standing By You at Every Stage of Life / US HEALTHCARE "STAGES OF LIFE"
This film won Gold in 1988, a time when healthcare advertising was still expected to stay understated. Just look at the title: "Stages of Life." The idea is that healthcare is part of every moment of a person's life, from birth to death.
What happened
What's on record is that it won Gold, but we weren't able to confirm any further details.
Afterthought
Levine Huntley Schmidt & Beaver was known as a top creative agency from the 1970s until 1985. With big clients like Subaru and Matchbox on its roster, it was apparently legendary in the industry as "the place where any idea could get through." I'd love to know more about what this film actually looked like and what message it delivered. But without more information, all we can do is imagine how they portrayed healthcare standing by people through every stage of life, in the atmosphere of 1988. The answer is surely there, somewhere in the footage.
Awards
- Cannes Lions Gold 1988
