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Vaseline | Vaseline Verified | 2025
A project that took all 3.5 million ways people use Vaseline on social media and tested every single one in a lab. The first time Vaseline has done anything like this in 155 years, and it won a Titanium Lion at Cannes.
UNILEVER (CLEAR) | BULLISH BOSS | 2017
A boss works himself into a rage until he finally shrinks down into a tiny white speck falling onto his own hair. With black-and-white footage and the physical language of butoh dance, this ad lands the message "stress causes dandruff" in one single image.
SINGTEL | Old Phones Give New Life (Project Silverline) | 2013
All it took was loading five special apps onto old, unused iPhones. That alone reconnected more than 1,000 elderly people living alone with the world around them.
SINGAPORE TRAFFIC POLICE | GLASSES | 1993
Four beer glasses float over the road. Then a crash. That's it, that's the whole ad. But these thirty seconds would go on to be recreated all around the world. Singapore, 1993. To stop drunk driving, this ad chose to make people think, not to shock them.