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Joburg Ballet | Breaking Ballet | 2018
A lot of millennials saw ballet as old-fashioned. Swan Lake and Shakespeare are wonderful, sure, but to young people in Johannesburg, it felt like "an art form that has nothing to do with me." To flip that perception, a ballet company did something bold: it turned the trends on social media themselves into ballet.
COCA COLA | A Rainbow for the Rainbow Nation | 2014
In 2014, South Africa marked 20 years since the end of apartheid. Coca-Cola made a rainbow. Not as a figure of speech — they made an actual rainbow appear in the sky over Johannesburg.
CAPE TOWN TOURISM | SEND YOUR FACEBOOK PROFILE TO CAPE TOWN | 2013
"If we can't send everyone to Cape Town, let's send their Facebook profiles instead." In 2013, someone actually turned that idea into an app.
MERCEDES BENZ | REUNION | 2012
The title is "REUNION." This Mercedes film was made in 2012 by BBDO Johannesburg in South Africa, and it won Gold.
THE TOPSY FOUNDATION | SELINAH | 2010
Just playing the footage in reverse, that's it. But when I heard they kept the camera rolling every single day for 90 days to make that work, I was speechless.