disappointment

Emotion

3 articles

BURGER KING | CONFUSING TIMES | 2020

Confusion Itself Was the Product / BURGER KING "CONFUSING TIMES"

2020 was a year when everyone felt confused. Burger King made a radio ad that put that exact feeling of confusion into words—things like catching a sneeze with your elbow, then high-fiving with that same elbow. And the twist is, it was actually an ad for the Impossible Whopper, which tastes like meat but isn't meat. Presenting confusion as confusion, honestly, turned out to be the most honest approach of all.

Every Time You Hit Like, You Were Missing an Addiction / ADDICT AIDE "LIKE MY ADDICTION"

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ADDICT AIDE | LIKE MY ADDICTION | 2017

Every Time You Hit Like, You Were Missing an Addiction / ADDICT AIDE "LIKE MY ADDICTION"

A chic Parisian woman gathered followers in just a few weeks. Travel, parties, boats — nobody noticed, but there was alcohol in every single photo.

The Space Monkey Returns After 65 Years / WWF "MONKEY"

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WWF | MONKEY (Space Monkey) | 2010

The Space Monkey Returns After 65 Years / WWF "MONKEY"

In the 1960s, during the US space program, a monkey was sent into space. Then, 65 years later, he returns to Earth—only to find his home transformed beyond recognition.