Industry
6 articles
BURGER KING | NONARTIFICAL MEXICO | 2022
No models, no hair and makeup, no beautiful locations. Just black-and-white photos of ordinary people on Mexican streets, biting into a burger. Those photos became billboards — and even made it into a museum.
POPEYES LOUISIANA KITCHEN | CHICKEN WARS | 2020
In August 2019, a tweet of just 15 characters shook up the restaurant industry. The story goes that a chicken sandwich — ten weeks' worth of stock — sold out in just eight days.
POPEYES | THAT LOOK FROM POPEYES | 2020
A few days after Beyoncé's new apparel line sold out instantly, fans online were buzzing about one thing: "wait, this looks just like Popeyes' uniform." Popeyes took that and sold the real thing, exactly as it was, on their own online store.
BURGER KING | STEVENAGE CHALLENGE | 2020
An English fourth-tier club averaging 3,000 fans a game, rated one star in FIFA 20. The moment Burger King became their sponsor, gamers around the world started transferring Messi and Ronaldo onto this team.
CHIPOTLE | CULTIVATE CAMPAIGN (Back to the Start) | 2012
A fast food chain made an animated short attacking factory farming. The product never once appears on screen. And it still won two Grand Prix at Cannes. That's almost too bold to believe.
CHIPOTLE | Back to the Start | 2012
For 2 minutes and 20 seconds, it just talks about farms. No burritos, no smiling staff, not even the product name shows up. For a fast food ad, that's incredibly strange. And yet it ended up winning two Grand Prix at Cannes.