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9 articles
SICKKIDS FOUNDATION | THE COUNT | 2025
It's a film celebrating a 150th anniversary, but what you see isn't the hospital's history—it's kids running with everything they've got. What's being celebrated isn't the past, it's the next birthday.
BEATS BY DRE | You Love Me | 2020
"You love Black culture. But do you love us?" In November 2020, Beats asked that question in a two-minute film.
カロリーメイト | 夢の背中 | 2016
This CALORIEMATE commercial cheering on students taking entrance exams follows a year in the life of a son grinding through a second attempt at university entrance exams, from the mother's point of view—from the day he decides to repeat the year to the day of the exam itself. Niiro Murakami, who shaved off his long hair for the role, plays the son, while Misuzu Kanno plays the mother who watches over him with quiet warmth. The soundtrack features Ryota Fujimaki's own cover of Remioromen's song "March 9th."
銀のさら | 秘密篇 | 2016
I honestly can't understand why Ginnosara made this commercial. But that's exactly what's great about it. The world would be a richer place with more things like this in it.
東芝 | LED 10年カレンダー（あなたとLEDの10年） | 2016
An LED bulb that lasts 10 years. How do you communicate that kind of lifespan? Toshiba chose "everyday life" over numbers. Across 3,653 days of windows, you see a family's irreplaceable daily moments play out.
リクルートホールディングス | すべての人生が、すばらしい。 | 2014
A commercial that declares life is a marathon—then immediately sets out to demolish its own metaphor.
キリン | 企業広告「応援する者」篇 | 2014
This commercial, released on June 2, 2014, covers everything from a birth to Shinji Kagawa pulling on the national team's number 10 jersey, all in just two minutes. Only two minutes. But every single second of it is packed with feeling. You might think, what a luxury to tell a story this way—but then again, maybe you need exactly this kind of luxury to get this far. At the edge of the frame, always in the eyeline of whoever is sending their support, is the back of a boy's head, his back, slowly growing up. That's why it's so easy to feel for him.
THE GUARDIAN | Three Little Pigs | 2012
What happens if you drop the fairy tale of the Three Little Pigs into today's news environment? The Guardian turned its answer into a two-minute film. It gives me chills every time I watch it.
HONDA | IMPOSSIBLE DREAM | 2006
This two-minute ad aired in the UK on December 2, 2005 (12/2). Set to Andy Williams's "The Impossible Dream," a man in a racing suit moves from one historic Honda vehicle to the next. The sequence gets wonderfully wild—he jumps off a waterfall in a boat and comes floating back out of the mist in a hot air balloon. It all ends with Garrison Keillor's voice saying "I couldn't have put it better myself," wrapping up a perfect two minutes.