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digital campaign

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Rethink | One Dollar One Show | 2016

Become a CCO for One Dollar: A Dig at the Ad Industry / Rethink "One Dollar One Show"

Pay just one dollar, and your name gets credited on one of advertising's most prestigious awards. Somehow, this idea actually became a real campaign.

Where Musical Notes Meet Pixels / Bergen International Festival "Brand Campaign"
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BERGEN INTERNATIONAL FESTIVAL BRAND CAMPAIGN | Brand Campaign | 2014

Where Musical Notes Meet Pixels / Bergen International Festival "Brand Campaign"

A festival logo built out of "music". And it went on to win the Grand Prix at Cannes. This is the story of Norway's Bergen International Festival, from 2014.

Don't Run from the Bear, Run in Front of It / NIKE "San Silvestre Vallecana 2003"
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NIKE | San Silvestre Vallecana 2003 | 2004

Don't Run from the Bear, Run in Front of It / NIKE "San Silvestre Vallecana 2003"

It starts with a news story that sounds made up: lightning strikes the statue of a bear on Madrid's coat of arms, and it comes to life and runs off. That's how this campaign begins—and it ended up winning Spain's first Cannes Lions Grand Prix in Digital.

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