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Zero budget, no film. It still moved the world / VIRGINIA GIUFFRE "THE LEGACY OF VIRGINIA GIUFFRE"
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VIRGINIA GIUFFRE | THE LEGACY OF VIRGINIA GIUFFRE | 2026

Zero budget, no film. It still moved the world / VIRGINIA GIUFFRE "THE LEGACY OF VIRGINIA GIUFFRE"

An ad that isn't an ad won the biggest prize at the world's largest advertising festival. Zero budget, no film—just articles and interviews. This is the story of one PR person who carried on her late client's fight for a full year.

Why Is This Simpler Than a Politician's Promise, Yet Nobody Mentions It? / ASDRA "ABSURD PROMISES"
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ASDRA | ABSURD PROMISES | 2024

Why Is This Simpler Than a Politician's Promise, Yet Nobody Mentions It? / ASDRA "ABSURD PROMISES"

During Argentina's 2023 presidential election, candidates were making grand, nearly impossible promises, but not one of them said a word about people with disabilities. People with Down syndrome, in particular, were bound by an absurd law: even though their genetic condition never changes, they had to renew their disability certificate every single year or lose their rights. To expose this contradiction, VML and ASDRA started tweeting a certain index in real time during a live presidential debate.

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