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BURGER KING | XBOX KING GAMES | 2007

The Day an Ad Agency Made a "Product" Instead of an Ad / BURGER KING "XBOX KING GAMES"

Burger King's agency made three Xbox games. They sold them for $3.99 as an add-on to value meals. They sold 3.2 million copies. The company's quarterly profit went up 40%. This is the story of an ad agency that made a product instead of an ad, and made the company money.