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Looking at Familiar Things from an Unfamiliar Angle / Honda Civic "Everyday"
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CIVIC | Everyday | 2004

Looking at Familiar Things from an Unfamiliar Angle / Honda Civic "Everyday"

In 2003, Honda poured about 600 million yen into a single campaign, running three commercials at once. "Everyday" was the youngest of those three siblings.

Another World, Seen Through a Bottle / SMIRNOFF "MESSAGE IN A BOTTLE"
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SMIRNOFF | MESSAGE IN A BOTTLE | 1993

Another World, Seen Through a Bottle / SMIRNOFF "MESSAGE IN A BOTTLE"

In 1993, a Smirnoff bottle bent the world out of shape. Look through it, and piano keys turn into penguins, an old man turns into a walrus, a brooch turns into something else entirely. Surreal, witty, and a little unsettling all at once. This "through the bottle" idea became one of the defining images of Smirnoff in the 90s.

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