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CHEETOS | CAN'T TOUCH THIS | 2020

Turning an awkward finger into an excuse / CHEETOS "CAN'T TOUCH THIS"

A guy holds up his fingers and says "Can't touch this~" as an excuse, and MC Hammer bursts out from behind him. Wrapped up in a rolled carpet, popping up as a baby's face, climbing out of a picnic basket. It's completely absurd, but that chaos is exactly the strategy behind selling a new product during the Super Bowl.