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TOYOTA | BACKSEAT DRIVER | 2012

Handing the Steering Wheel to the Kid in the Backseat / TOYOTA "BACKSEAT DRIVER"

A kid in the backseat who used to just whine "are we there yet?" now grips their own steering wheel inside an iPhone app that's linked by GPS to the real car. Boring travel time spent just tracing a parent's driving got turned into a whole game.