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Apple plays the ultimate heavyweight move — even including the knockoff logos / Apple "From Behind the Mac — Stories This World Has Never Seen"
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Apple | Macの向こうから — まだこの世界にない物語を | 2020

Apple plays the ultimate heavyweight move — even including the knockoff logos / Apple "From Behind the Mac — Stories This World Has Never Seen"

They made an entire 30-second commercial out of nothing but scenes of anime characters sitting down at their Macs. And get this — some of those Macs have logos that are clearly not the real Apple logo, turned into a heart or a pear instead, yet Apple included them anyway. That kind of generosity really shows the brand's sheer confidence.

They put a $1 price tag on free water / UNICEF "TAP PROJECT"
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UNICEF | TAP PROJECT | 2007

They put a $1 price tag on free water / UNICEF "TAP PROJECT"

Esquire magazine challenged the creatives it named to its "Best and Brightest" list to build a brand using just one page of the magazine. What David Droga came up with wasn't an ad at all — it was a mechanism that changed the world.

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