brand activism

Method

3 articles

NIKE | DREAM CRAZY | 2019

Can You Sacrifice Everything for What You Believe? / NIKE "DREAM CRAZY"

A man kneeling became the face of the world's biggest sports brand. An ad that gets people burning Nike products and rushing out to buy new ones at the very same time? That doesn't happen often.

Break the Law to Change the Law / CARREFOUR "Black Supermarket"

▶

CARREFOUR | Black Supermarket | 2018

Break the Law to Change the Law / CARREFOUR "Black Supermarket"

This isn't a supermarket ad. It's a lesson in how to pick a fight with the law.

What Empty Shelves Said Louder Than Words / EDEKA "THE MOST GERMAN SUPERMARKET"

▶

EDEKA | THE MOST GERMAN SUPERMARKET | 2018

What Empty Shelves Said Louder Than Words / EDEKA "THE MOST GERMAN SUPERMARKET"

One day you walk into your usual supermarket and the shelves are completely empty. No coffee, no chocolate, no fruit, no juice. You'd think something had gone wrong.