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5 articles
DSP Mutual Fund | Garuda Rakshak | 2025
In 2025, 663 million people gathered for India's Kumbh Mela. In past events, more than 250,000 children had reportedly gone missing, some never reunited with their families. In this crowd where even phones barely worked, DSP Mutual Fund and Dentsu Creative India sent up drones shaped like Garuda.
INTEL | CERTIFIED HUMAN | 2023
A technology that can expose a deepfake in an instant, just by looking at the blood flow in someone's face. Intel turned this into a real ad campaign.
WHIRLPOOL | Care Counts | 2017
In America, one in five children don't have access to clean clothes. That alone makes them miss school more often, putting them at seven times the risk of dropping out. What Whirlpool did was put washing machines in schools. That's it.
HEINEKEN | Gender Violence | 2017
A beer commercial lines up all the classic symbols of "manliness" — muscles, boxing, welding — then suddenly declares that how a man treats women is what truly defines him. And it's coming from a brand that's called itself "the beer for men" since 1944.
VOLVO | LIFEPAINT | 2015
All they did was hand out cans of paint, and it brought home two Cannes Grand Prix. This is the story of a reflective spray Volvo made for cyclists in 2015.