▶
JOHN LEWIS | Monty the Penguin | 2015
How a Stuffed Toy Penguin Drove 17.5 Billion Yen in Annual Sales / John Lewis "Monty the Penguin"
Every November, the whole of Britain starts getting restless. That's because it's the season when John Lewis's Christmas ad arrives. The star of 2014 was a stuffed penguin named Monty. Why did this two-minute tale of friendship with a boy named Sam strike such a chord?