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3 articles
ANHEUSER-BUSCH | TURNING BEER INTO WATER | 2018
There are days when a beer company makes water without brewing a single drop of beer. And it's been doing this for over a hundred years.
NTTドコモ | ForONEs 2017 | 2017
This commercial, released by Docomo in 2017 under the name "ForONEs," shows people taking off colorful T-shirts to portray the diversity within each individual. Take off the actor, and there's a dancer. Take off the professional boxer, and there's a single mother. Take off the doctor, and there's a patient. Everyone has multiple faces, but behind them all is just one "self." At a time when everyone and their mother was talking about diversity, this 60-second spot boldly stripped away any sense of "Docomo-ness," and that choice itself feels like a kind of resolve.
SINGTEL | Old Phones Give New Life (Project Silverline) | 2013
All it took was loading five special apps onto old, unused iPhones. That alone reconnected more than 1,000 elderly people living alone with the world around them.