demonstration

Method

2 articles

AUDI | PROCON 10 | 1987

The invention of a steering wheel that pulls away from you / AUDI "PROCON 10"

It was 1987, a time when airbags were still expensive and no one could be totally sure they'd actually work when it mattered. Audi chose a different way to protect lives—not with electronics, but with plain physics.

The only fact that mattered: the eggs didn't break / CHEVROLET "TRUCK EGG TEST"

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CHEVROLET | TRUCK EGG TEST | 1963

The only fact that mattered: the eggs didn't break / CHEVROLET "TRUCK EGG TEST"

In 1963, Chevrolet won the Grand Prix at Cannes. Their fourth win in five years. They hung eggs from a truck, drove it over rough roads, and the eggs didn't break. That was the whole ad.