Koukoku-kun🐻‍❄️— one great ad from around the world, every day
FeaturesArticles日本語

Method

earned media

2 articles

Zero budget, no film. It still moved the world / VIRGINIA GIUFFRE "THE LEGACY OF VIRGINIA GIUFFRE"
▶

VIRGINIA GIUFFRE | THE LEGACY OF VIRGINIA GIUFFRE | 2026

Zero budget, no film. It still moved the world / VIRGINIA GIUFFRE "THE LEGACY OF VIRGINIA GIUFFRE"

An ad that isn't an ad won the biggest prize at the world's largest advertising festival. Zero budget, no film—just articles and interviews. This is the story of one PR person who carried on her late client's fight for a full year.

Testing a Nation's Hearing With a Mishearing / SPECSAVERS "THE MISHEARD VERSION"
▶

SPECSAVERS | THE MISHEARD VERSION | 2024

Testing a Nation's Hearing With a Mishearing / SPECSAVERS "THE MISHEARD VERSION"

They had Rick Astley re-record "Never Gonna Give You Up" with the lyrics deliberately swapped for commonly misheard versions, then released it with no explanation at all. It got 20 million plays in 8 hours. At Cannes it won six Lions and two Grand Prix. It was the first time a PR agency had won the PR Lions Grand Prix on its own.

© Koukoku-kunFeaturesAll articles日本語サイト