global campaign

Method

2 articles

SK-II | Your Statement. Your Bottle. / Change Destiny Limited Edition | 2017

I Ran as Hard as I Could, and the Energy Just Came Pouring Out / SK-II "Your Statement. Your Bottle."

I couldn't tear my eyes away from this commercial of Haruka Ayase sprinting at full speed through a park in a hoodie and leggings. In one shot, it blew away SK-II's image as a brand for wealthy, beauty-obsessed older women.

Making the Biggest Claim Possible: Bringing Down Angels / AXE "Even Angels Will Fall"

▶

AXE “EXCITE” | Excite - Even Angels Will Fall | 2012

Making the Biggest Claim Possible: Bringing Down Angels / AXE "Even Angels Will Fall"

An angel descends from the sky. Beautiful angels in white robes and halos walk through a small town, and in front of one man, they smash their halos. "AXE can make even angels fall." This is the work that won the Grand Prix in the Creative Effectiveness category at Cannes Lions in 2012.