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THE NEW ZEALAND HERPES FOUNDATION | THE BEST PLACE TO HAVE HERPES | 2025
Why a ridiculous pitch to "restore national pride through herpes" actually moved the world / New Zealand Herpes Foundation "THE BEST PLACE TO HAVE HERPES"
A former All Blacks coach says it with total sincerity: sheep numbers are down, meat pies are pricier, and the only way left to restore the country's pride is to become number one in the world at herpes. By the time this thing picked up two Grand Prix at Cannes Lions, it was official — this story is not sane.
