▶

NIKE | I AM PLAYR | 2012

Selling 400,000 pairs of boots, inside a video game / Nike "I AM PLAYR"

There's a game where you live a footballer's life in the first person. Nike was woven into that story as if it were simply part of life — and over 400,000 pairs of boots got sold inside the game. It never feels like advertising, but that's exactly what it is.