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Hiding dandruff checks inside a Passover crumb hunt / HEAD & SHOULDERS "100% Kosher Head & Shoulders"
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HEAD & SHOULDERS | 100% Kosher Head & Shoulders | 2016

Hiding dandruff checks inside a Passover crumb hunt / HEAD & SHOULDERS "100% Kosher Head & Shoulders"

They bought up the entire domestic stock of Passover cleaning kits and slipped dandruff test strips inside. An ad that uses a religious ritual as its medium — you really don't see that every day.

Choosing to Rewrite History / Banco Popular "THE MOST POPULAR SONG"
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BANCO POPULAR DE PUERTO RICO BANK | THE MOST POPULAR SONG | 2012

Choosing to Rewrite History / Banco Popular "THE MOST POPULAR SONG"

Puerto Rico's biggest hit song was a tune called "I Don't Do Anything" — a song that nationally celebrated not working. This campaign got the very people singing it to rewrite it. That bold move brought Puerto Rico its first-ever Cannes Grand Prix.

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