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L’OREAL | THE NON-ISSUE | 2019
Making Age a Non-Issue / L'OREAL "THE NON-ISSUE"
Both the beauty industry and fashion magazines have long acted as if women over 50 simply didn't exist. L'Oréal Paris and British Vogue set out to fill that gap.
Method
content marketing
3 articles
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BROOKE BOND RED LABEL TEA | 6 PACK BAND | 2016
The Day Music Made Someone's Existence Visible / BROOKE BOND RED LABEL TEA "6 PACK BAND"
In 2016, an Indian tea brand teamed up with a transgender band of six. The reason it won the Grand Prix at Cannes comes down to this: the women weren't filmed as people to feel sorry for.
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NOT IMPOSSIBLE LABS | PROJECT DANIEL | 2014
The Journey That Left "Impossible" Behind / NOT IMPOSSIBLE LABS "PROJECT DANIEL"
A 14-year-old boy who'd lost both arms said he'd rather be dead than become a burden to his family. A video producer who read that article flew to Sudan carrying a 3D printer, with no medical knowledge at all.