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No More Accepting Excuses / NSPCC "EXCUSE"
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NSPCC | EXCUSE | 1992

No More Accepting Excuses / NSPCC "EXCUSE"

In 1992, a public service ad ran in British cinemas. It opens with nearly a full minute of darkness, then photos of children and the "excuses" given by their abusers appear one after another. Quiet, dark, and impossible to look away from.

This Is a Ball Test / PENN ATHLETIC PRODUCTS "BOUNCE TEST"
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PENN ATHLETIC PRODUCTS | BOUNCE TEST | 1989

This Is a Ball Test / PENN ATHLETIC PRODUCTS "BOUNCE TEST"

In 1989, Minneapolis agency Fallon McElligott unleashed a 30-second spot on the world. To prove the "consistency of bounce" of a racquetball, it wasn't just balls getting dropped from a building.

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