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4 articles
CLUB DEPORTIVO MUNICIPAL | THE THOUSAND SPONSORS OF MUNI | 2026
Put 1,000 companies' logos on a jersey. It sounds like a joke, but it actually saved a club.
THE AMMADA TRUST | #GIVEHER5 | 2017
One by one, girls vanish from the classroom. This is the story of girls in India who miss school every time they get their period. One in five of them ends up dropping out of school for good.
Rethink | One Dollar One Show | 2016
Pay just one dollar, and your name gets credited on one of advertising's most prestigious awards. Somehow, this idea actually became a real campaign.
AMERICAN HONDA MOTOR | PROJECT DRIVE IN | 2014
You need a car to go to a drive-in theater. That point is so obvious nobody ever says it out loud, but Honda took it seriously.