Pedigree | 2024
Pedigree's AI Makeover for Shelter Dog Photos Wins Cannes Lions 2024 OOH Grand Prix / Pedigree "Adoptable"
Turning dim, dingy shelter photos into images that look like professional studio shots, with a little help from AI. Pedigree's "Adoptable," created by Colenso BBDO in New Zealand, won the Grand Prix in the Outdoor category at Cannes Lions 2024.