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BANCO POPULAR DE PUERTO RICO BANK | THE MOST POPULAR SONG | 2012
Choosing to Rewrite History / Banco Popular "THE MOST POPULAR SONG"
Puerto Rico's biggest hit song was a tune called "I Don't Do Anything" — a song that nationally celebrated not working. This campaign got the very people singing it to rewrite it. That bold move brought Puerto Rico its first-ever Cannes Grand Prix.