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Levi's | COLORS & Tight Fit Jeans | 2017
30 Seconds You Can't Stop Watching / Levi's "COLORS & Tight Fit Jeans"
It's only 30 seconds, but somehow you can't look away. Jennifer Love Hewitt dances in Levi's commercial, made exclusively for Japan.
Method
music-driven
5 articles
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ADIDAS ORIGINALS | ORIGINAL IS NEVER FINISHED | 2017
Wearing out an already worn-out song, one more time / adidas Originals "Original is Never Finished"
What does "original" even mean? To answer that question, adidas remixed one of the most overused songs in history, Frank Sinatra's "My Way." The whole idea is ridiculous, and that's exactly why I love it.
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Spotify | New Music, New Me | 2016
Why Mom Chops Vegetables to Techno / Spotify "New Music, New Me: Mom's Techno Edition"
Mom is chopping scallions in the kitchen. That's all there is to it — but set it to Takkyu Ishino's techno, and the whole world changes.
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LEVI | Creek | 1994
Strip Off the Trousers, and What's Left Is Jeans / Levi's "Creek" BBH London
In a black-and-white scene by a river, two girls catch a glimpse of a naked man. What had been left behind wasn't just clothes — it was a pair of 501s. It looks like a modest little ad, but this is the one BBH's own founder has called his personal favorite.
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JR東海 | クリスマス・エクスプレス | 1989
The Power to Pull You Straight Into the Story / JR Central "Christmas Express" Riho Makise 1989
When this commercial came on TV, it was nothing but pure excitement. Breathing in the air of the 1989 bubble economy, set to Tatsuro Yamashita's "Christmas Eve," Riho Makise dashes through Nagoya Station. It's only one minute long, but it leaves you with the happy afterglow of having watched a short film. Even now, the scene where 17-year-old Makise hides behind a pillar, waiting, hits with incredible force.