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PLAYSTATION 2 | Fun, Anyone? | 2004

The mountain of people showed where gaming was headed / PlayStation 2 "Mountain"

Not a single second of gameplay footage appears. And yet I've never seen an ad that feels this much like a game. In Brazil, 1,500 people built a human mountain, climbing it over and over, only to be knocked down again and again. At the end, just one line appears: "Fun, Anyone?"