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They Broke the Law to Change the Law / CARREFOUR "ACT FOR FOOD"
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CARREFOUR | ACT FOR FOOD | 2020

They Broke the Law to Change the Law / CARREFOUR "ACT FOR FOOD"

A supermarket broke the law, and ended up changing the law. And for that, it won the Grand Prix at Cannes. This is what it looks like when an ad actually moves society.

The Time You Have Left Was 9 Days and 6 Hours / Pernod Ricard "THE TIME WE HAVE LEFT"
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PERNOD RICARD | THE TIME WE HAVE LEFT | 2020

The Time You Have Left Was 9 Days and 6 Hours / Pernod Ricard "THE TIME WE HAVE LEFT"

Have you ever calculated how many days you actually have left with someone you love? It's not a reality anyone wants to know. But Ruavieja turned it into a number using an algorithm—and ended up changing people's behavior in the process.

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