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I Ran as Hard as I Could, and the Energy Just Came Pouring Out / SK-II "Your Statement. Your Bottle."
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SK-II | Your Statement. Your Bottle. / Change Destiny Limited Edition | 2017

I Ran as Hard as I Could, and the Energy Just Came Pouring Out / SK-II "Your Statement. Your Bottle."

I couldn't tear my eyes away from this commercial of Haruka Ayase sprinting at full speed through a park in a hoodie and leggings. In one shot, it blew away SK-II's image as a brand for wealthy, beauty-obsessed older women.

The Day Music Made Someone's Existence Visible / BROOKE BOND RED LABEL TEA "6 PACK BAND"
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BROOKE BOND RED LABEL TEA | 6 PACK BAND | 2016

The Day Music Made Someone's Existence Visible / BROOKE BOND RED LABEL TEA "6 PACK BAND"

In 2016, an Indian tea brand teamed up with a transgender band of six. The reason it won the Grand Prix at Cannes comes down to this: the women weren't filmed as people to feel sorry for.

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