Koukoku-kun🐻‍❄️— one great ad from around the world, every day
FeaturesArticles日本語

Method

platform

4 articles

The world recognized "brilliant disorder" / HERALBONY "HERALBONY Art Prize"
▶

HERALBONY | HERALBONY Art Prize | 2025

The world recognized "brilliant disorder" / HERALBONY "HERALBONY Art Prize"

A venture company from Iwate won Gold at Cannes Lions, in the "Glass: The Lion for Change" category. This is the story of HERALBONY, a company that has treated art by artists with intellectual disabilities not as charity, but as business.

If there's no charging station, why not just build one yourself / RENAULT "PLUG-INN"
▶

RENAULT | PLUG-INN | 2023

If there's no charging station, why not just build one yourself / RENAULT "PLUG-INN"

Is it an ad, or is it a business? Renault's "PLUG-INN" came to smash that whole line apart. It took the Grand Prix in the Creative Strategy category at Cannes Lions 2023.

The Day Your Clothes Become an Interface / Google JACQUARD
▶

JACQUARD WEARABLE FABRIC | JACQUARD WEARABLE FABRIC | 2016

The Day Your Clothes Become an Interface / Google JACQUARD

What if technology disappeared every time you put on your clothes? That's exactly what Google set out to do. This is the story of a jacket where you can control calls and music just by brushing your hand across the denim sleeve.

The Day Banks Stopped Being the Enemy / KBC "THE GAP IN THE MARKET"
▶

KBC | THE GAP IN THE MARKET | 2013

The Day Banks Stopped Being the Enemy / KBC "THE GAP IN THE MARKET"

In 2013, the number of people starting businesses in Belgium had dropped 14% from the year before. Banks were reluctant to lend money, and had basically become the "enemy" of anyone with a dream. KBC Bank set out to flip that around.

© Koukoku-kunFeaturesAll articles日本語サイト