product placement

Method

3 articles

GO EQUAL MOVEMENT | #GOEQUAL | 2020

To celebrate a historic goal, she pointed to a symbol of equality / GO EQUAL MOVEMENT "#GOEQUAL"

In June 2019, the moment she scored in a Women's World Cup match, Brazilian soccer legend Marta Vieira da Silva dramatically pointed to her own cleat. It was a historic moment, breaking the record for most World Cup goals scored by any player, male or female. There was no corporate sponsor logo on that shoe—just a pink and blue equality symbol shining on it.

The Paradox of Making a Movie About Advertising—With Advertising / HYATT "THE GREATEST MOVIE EVER SOLD"

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HYATT HOTELS | THE GREATEST MOVIE EVER SOLD | 2012

The Paradox of Making a Movie About Advertising—With Advertising / HYATT "THE GREATEST MOVIE EVER SOLD"

A movie that criticizes product placement, made possible by product placement. This is that provocative, mischievous humor from Morgan Spurlock, who turns the contradiction itself into the whole point of the project.

Selling 400,000 pairs of boots, inside a video game / Nike "I AM PLAYR"

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NIKE | I AM PLAYR | 2012

Selling 400,000 pairs of boots, inside a video game / Nike "I AM PLAYR"

There's a game where you live a footballer's life in the first person. Nike was woven into that story as if it were simply part of life — and over 400,000 pairs of boots got sold inside the game. It never feels like advertising, but that's exactly what it is.