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3 articles
PETPACE | ANIMAL ALERTS | 2024
Earthquakes can't be predicted, even with today's most advanced science. But dogs might be able to do what science can't. "ANIMAL ALERTS," launched in Lima, Peru, is the world's first early warning system that uses dogs' physical data to predict earthquakes.
Under Armour | I Will What I Want | 2014
A world-famous supermodel punches a sandbag. Kicks it. On the wall behind her, cruel comments people wrote about her appear—and vanish with every hit.
AEG | THE WORLD IS NOISY ENOUGH | 2009
In 2009, a slightly unusual billboard showed up on the streets of London. Advertising AEG's quiet washing machines, this billboard didn't just display an ad—it measured the surrounding noise levels in real time and kept sending that data to a website.