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Flipping a Switch of Kindness / Kao "Family, Love, and Merit"
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花王 メリット | 家族と愛とメリット | 2024

Flipping a Switch of Kindness / Kao "Family, Love, and Merit"

The concept and art direction here are just incredible. You can really feel a great team meeting a great client. I ended up buying Merit shampoo, hook, line, and sinker.

Turning metal made for killing into metal made for living / IM SWEDISH "THE HUMANIUM METAL INITIATIVE"
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IM SWEDISH | THE HUMANIUM METAL INITIATIVE | 2017

Turning metal made for killing into metal made for living / IM SWEDISH "THE HUMANIUM METAL INITIATIVE"

Melt down guns, turn them into metal. That simple idea won the Grand Prix in the Innovation category at Cannes Lions in 2017. The metal, made from seized illegal firearms, is called Humanium Metal.

When an old brand says "hello again," it rebuilds an entire culture / THE LINCOLN MOTOR COMPANY "HELLO AGAIN"
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THE LINCOLN MOTOR COMPANY | HELLO AGAIN | 2013

When an old brand says "hello again," it rebuilds an entire culture / THE LINCOLN MOTOR COMPANY "HELLO AGAIN"

A brand that had been around for 90 years decided to shed 90 years of being "your dad's car." The password was "Hello, Again." Nice to meet you, once more.

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