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BILLBOARD ARABIA | THE SECOND RELEASE | 2025

A Diva's Return After 30 Years, Revived by AI / BILLBOARD ARABIA "THE SECOND RELEASE"

Bringing back a forgotten diva with AI. And timing it to Saudi Arabia's National Day, no less. The moment I heard this, my first thought was "wait, is this a good idea?" But the result was a Cannes Lions Gold - in a category where only 0.78% of all entries win.