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湖池屋 | スゴーンなダンス | 2017

That Legend Returns After 29 Years / Koikeya "Sugo-n na Dance"

Do you remember that ballroom dance commercial Masahiko Sato made back in 1988? With its catchy jingle, it was a legendary ad that swept through the era on rhythm and nonsense. Now, 29 years later in 2017, Koikeya launched an upgraded snack called "Sugo-n," and that very commercial came back to life in the 21st century, done up with EDM music and lightning-fast footwork dancing.