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3 articles
APPLE | Escape from the Office | 2022
A 9-minute ad. Apple made one in 2022, and it even won the Film Grand Prix at Cannes. It's now in MoMA's permanent collection, too. I watched the whole 9 minutes, start to finish.
SINYI REALTY | IN LOVE WE TRUST | 2020
A real estate brand film running 7 minutes and 23 seconds made all of Taiwan cry. And it won Taiwan's first-ever Grand Prix in Cannes advertising history. The courage of a real estate company that showed no properties at all, instead talking entirely about "the fear of marriage" - that's thrilling.
Nike | The Switch | 2016
Cristiano Ronaldo collides with a ball boy and they swap bodies. Spoiler: that's the whole story. And yet for almost six minutes, you can't look away. It's the kind of ad that makes you think, "So this is how far you can go if you really commit."