▶

Vi (Vodafone Idea) | Guardian Beads | 2026

A sacred prayer bead necklace became a phone book that saved 500,000 people / Vi "Guardian Beads"

Maha Kumbh Mela draws 500 million pilgrims, and every day 5,000 people go missing. When they bathe, phone numbers written on their palms simply wash away. Vi came up with a way to turn family phone numbers into something people wear instead — a string of prayer beads.