▶
BEYONCE | FORMATION | 2016
When a Mainstream Pop Star Speaks About Race / BEYONCE "FORMATION"
On 2/6/2016, the night before the Super Bowl, a five-minute video dropped on the world without warning, opening with Beyoncé sitting on top of a New Orleans police car sinking in floodwater. With no corporate brand attached to it at all, this piece became the first-ever Cannes Grand Prix winner in the music category.