surrealism

Method

3 articles

マルコメ | 世界初カワイイ味噌汁原宿味（Definition of Japanese Kawaii） | 2016

Can You Define "Kawaii" in Two Minutes? / Marukome "World's First Kawaii Miso Soup Harajuku Flavor"

Packaging miso soup as "kawaii" sounds like a strange combination, but somehow it works. In 2016, Marukome launched a new product aimed at young people: the "world's first" cute instant miso soup. The promotional film made for it was done with insane levels of commitment, and it ended up winning Gold at ADFEST 2017.

MILLER BREWING CO. | Fly | 1998

An Experiment Called "An Ad About Ads" / Miller Brewing "Fly"

This is one entry from the "Dick" series that the legendary Minneapolis agency Fallon McElligott made for Miller Lite in 1998. It's framed as the work of a fictional creative director named "Dick," turning the ad itself into the joke. For its time, this must have been a pretty bold move.

A woman needs a man like a fish needs a bicycle / GUINNESS "Bicycle"

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GUINNESS | Not everything in black and white makes sense (Bicycle) | 1997

A woman needs a man like a fish needs a bicycle / GUINNESS "Bicycle"

A fish hops on a bicycle and pedals smoothly off the edge of the screen. In that one moment, every bit of logic built up before it gets turned upside down.