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The madness of turning ballet into breaking news in 3 to 5 days / Joburg Ballet "Breaking Ballet"
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Joburg Ballet | Breaking Ballet | 2018

The madness of turning ballet into breaking news in 3 to 5 days / Joburg Ballet "Breaking Ballet"

A lot of millennials saw ballet as old-fashioned. Swan Lake and Shakespeare are wonderful, sure, but to young people in Johannesburg, it felt like "an art form that has nothing to do with me." To flip that perception, a ballet company did something bold: it turned the trends on social media themselves into ballet.

They just made what the internet was already asking for / NETFLIX "Spanish Lessons"
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NETFLIX | Spanish Lessons | 2017

They just made what the internet was already asking for / NETFLIX "Spanish Lessons"

Scrolling through Twitter, they noticed fans all tweeting the same thing: "Watching Narcos is teaching me Spanish." So they thought — let's actually turn that into a lesson.

The Orchestra That Was Saved by a 140-Character Tweet / METROPOLE ORKEST "METROPOLE TWEETPHONY"
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METROPOLE ORKEST | METROPOLE TWEETPHONY | 2013

The Orchestra That Was Saved by a 140-Character Tweet / METROPOLE ORKEST "METROPOLE TWEETPHONY"

A Dutch orchestra on the verge of disappearing due to budget cuts had a full 52-piece orchestra perform a song live that was composed entirely on Twitter. You didn't need an instrument, just 140 characters.

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