Method
11 articles
Centre for Pastoralism | Desi Oon | 2025
An animation where wool itself starts talking—that alone is enough to grab you. This stop-motion film was shot in India over more than a year spent with shepherds, using real Deccani wool. It won a jury award at Annecy 2025, and it's also being talked about in Industry Craft at Cannes 2026.
APPLE | Fuzzy Feelings | 2024
I was on the verge of tears for the whole four minutes. When stop-motion and live action melted together and George Harrison's "Isn't It a Pity" started playing, I was completely gone.
大塚製薬 | スカフィンのうた | 2023
A returnable bottle's journey, told in paper-cut animation and song. Kaho Nakamura's voice is gentle, Moji Tsuchiya's paper cuts, pieced together one second a day, are so lovable that by the end you kind of want to return a bottle yourself.
HUMANE SOCIETY INTERNATIONAL | SAVE RALPH | 2022
Ralph the rabbit can't see out of one eye. He's deaf in one ear. His back is scarred with chemical burns. And yet he talks proudly about his job as a "tester." This four-minute stop-motion film has been watched more than 150 million times around the world — and it moved Mexico to act.
CHIPOTLE | Back to the Start | 2012
For 2 minutes and 20 seconds, it just talks about farms. No burritos, no smiling staff, not even the product name shows up. For a fast food ad, that's incredibly strange. And yet it ended up winning two Grand Prix at Cannes.
NEW ZEALAND BOOK COUNCIL | GOING WEST | 2010
Just by cutting paper, a forest rises and a river starts to flow. No CGI, no compositing — a "book that truly moves," made entirely by hand over eight months.
SONY | PLAY-DOH | 2008
Rabbits filling up an entire city. And here's the thing: this isn't CGI. It's all stop-motion. It's completely insane.
NISSIN FOOD | hungry? | 1993
At the Cannes festival, someone shouted "Hungry!" In 1993, Moa and Synthetoceras won the Grand Prix together, two films at once. Even across 60 years of Cannes, it's one of the legendary moments.
NISSIN FOOD | hungry? MOA | 1993
A Japanese commercial that won the Grand Prix at Cannes in 1993. It's just a caveman chasing an extinct bird called a moa and never quite catching it—that's the whole story—but somehow it's funny, and somehow it sticks with you. The timing of the stop-motion creatures moving is just perfect.
LEGO | KIPPER | 1981
LEGO, 1981. A mouse turns into a dog, a cat turns into a dragon, a submarine turns into an elephant. For 45 seconds, every time the bricks get rearranged, something new appears.
CHLORODONT TOOTHPASTE | IL CIRCO | 1954
In 1954, at the first advertising film festival held in Venice, this piece rose to the top of 187 entries. At this festival, which would later become Cannes Lions, "Il Circo" won the very first Grand Prix.