Method
4 articles
PHILIPS | REFURB (Better Than New) | 2024
Stop selling new products, and sell only repaired ones instead. That's the decision Philips made, and it won a Grand Prix at Cannes Lions. This isn't a story about a clever ad idea — it's about changing the way a company actually sells things.
GORILLAZ | Gorillaz Presents | 2023
In December 2022, something impossible appeared over Times Square and Piccadilly Circus. A four-person band dozens of meters tall, playing music on top of the buildings. Only visible if you held up your phone. A band that doesn't exist was, unmistakably, right there.
JORDAN BRAND | A/R JORDAN | 2018
That dunk Jordan made in 1988 — you could summon it through your phone's camera on Snapchat. And you could buy the shoes right there on the spot, with delivery the same day. In 2018, one brand built that kind of experience.
TRANSPORT ACCIDENT COMMISSION VICTORIA | MEET GRAHAM | 2017
Grotesque, strange, and impossible to look away from. Graham is the only human being ever designed purely to survive on the road. No neck, a thickened skull, twelve airbag-like nipples across his chest, lumpy skin. The moment you see him, you flinch. But buried inside that flinch is a message that really matters.