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6 articles
MOVISTAR | THIS IS NOT A GAME | 2024
The person on the other side of the screen might not be a friend. A video that looks like a kids' game walkthrough but keeps telling a horrifying story the whole time.
SONY | GRAVITY CAT | 2017
A cat walks on walls, runs across the ceiling, and two sisters fall into the sky along with their entire apartment. For four straight minutes, I just kept asking myself, "Is this really not CGI?"
JAMIE XX | GOSH | 2017
This isn't CGI. It's all real. Four hundred boys with hair dyed blonde, running through a fake Paris toward a fake Eiffel Tower. The first time I saw it, all I could say was "whoa."
Harvey Nichols | Shoplifters | 2017
Security camera footage became the ad itself, and it won the Grand Prix at Cannes. And the ones doing the filming? Actual shoplifters.
NTT DOCOMO | XYLOPHONE (森の木琴) | 2011
44 meters long, built on a forest slope. A giant wooden xylophone playing Bach's Cantata No. 147. No CGI, no sound added afterward, just wooden balls rolling down and down. And yet people all over the world held their breath watching it. This is what simple really means.
SONY | PLAY-DOH | 2008
Rabbits filling up an entire city. And here's the thing: this isn't CGI. It's all stop-motion. It's completely insane.