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The Strength to Say, Flatly, "The Day It Ends Will Come" / Imanishi Suei Juku "Song Edition"
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今西数英教室 | 一生忘れない塾。 | 2024

The Strength to Say, Flatly, "The Day It Ends Will Come" / Imanishi Suei Juku "Song Edition"

Every year's ad from this brand is good. But this "Song Edition" is on another level.

What's Lost and Gained Over Two Years / Kirin Afternoon Tea "Aitai tte, Atatametai da. 18 Fuyu"
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キリン 午後の紅茶 | あいたいって、あたためたいだ。18冬 | 2018

What's Lost and Gained Over Two Years / Kirin Afternoon Tea "Aitai tte, Atatametai da. 18 Fuyu"

This series began in winter 2016, and apparently this is its conclusion. It's the kind of project where the casting alone practically guarantees success, but using the same actors across multiple years takes it even further. You can clearly see, right there on screen, what's been lost and what's been gained, and in that sense a different kind of charm emerges.

At the end of the year on this planet, Miyuki Nakajima hits you right in the heart / Suntory BOSS "Headlight, Taillight"
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サントリー BOSS | ヘッドライト・テールライト | 2015

At the end of the year on this planet, Miyuki Nakajima hits you right in the heart / Suntory BOSS "Headlight, Taillight"

Less weirdness, more love — that's what I felt watching this commercial when it aired at the end of 2015. The Alien Jones series started out as a bit of an odd concept, but it's been quietly turning into "the way things just are," and honestly, I'm starting to think it's heading toward becoming a truly moving epic. I'm looking forward to it. Really looking forward to it.

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