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SMART FORTWO | OFFROAD | 2013
Turning weakness into a confident statement / SMART FORTWO "OFFROAD"
A tiny car takes a spectacular tumble off-road. Instead of hiding what's normally seen as a flaw, this ad shows it off proudly, then drops one line at the end: "SMART is as useless off-road as an SUV is in the city." That shameless confidence is just great.