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UNILEVER (CLEAR) | BULLISH BOSS | 2017

Stress Turns Into White Flecks Falling Down / CLEAR "BULLISH BOSS"

A boss works himself into a rage until he finally shrinks down into a tiny white speck falling onto his own hair. With black-and-white footage and the physical language of butoh dance, this ad lands the message "stress causes dandruff" in one single image.