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Three Minutes Long, and Nobody Looks Away / Apple "The Underdogs"
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APPLE | Apple at Work - The Underdogs | 2019

Three Minutes Long, and Nobody Looks Away / Apple "The Underdogs"

Three minutes. It's basically a short film. It's just about four unremarkable office workers trying to turn an idea into something real in two days, but you end up completely absorbed and forget you're even watching an Apple ad.

Etched into Advertising History in Just 10 Airings / BRITVIC Tango "SAINT GEORGE"
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BRITVIC | SAINT GEORGE | 1997

Etched into Advertising History in Just 10 Airings / BRITVIC Tango "SAINT GEORGE"

A 90-second commercial that ran just 10 times carved its name into advertising history. The budget went almost entirely into production, and the airtime was limited to a single show, TFI Friday. This wasn't cutting corners—it was the plan all along.

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